This is truly a “miracle” product that transformed my hair from dry and dull to soft and shiny in just after one application!
It's a 10 Miracle Leave In Conditioner plus Keratin promises to do 10 things instantly!
- maintenance of keratin straightening treatments
- increases styling and manageability
- perfect for all hair types
- replaces lost protein
- protects the natural keratin in hair
- protects against heat
- restores hydration balance
- detangles, defrizzes and adds shine
- strengthens hair structure
- seals cuticles for extra silky hair
Well, that's a lot of claims if you ask me, but from my experience (I've been using it for more than a few months now), it really does all that!
The consistency is not liquid. It's actually a thick white conditioner that spreads easily. It is moderately scented like a shampoo which I find refreshing personally (some people do not like the smell). I apply it to my shampooed and towel-dried hair and massage it in for a good minute. You can spritz the product directly to hair but I prefer to spritz a good amount in the palm of my hand, rub my hands together, and then apply to damp hair. I feel that the product gets distributed more evenly this way. You can apply it to dry hair as well to soften the hair and add shine.
After massaging, I comb my hair to detangle, and follow with styling. I normally use a blow dryer to completely dry my hair first and then I use either a flat iron or a curling iron to style. Before I started using this product, by the end of styling, my hair would feel so dry to the touch. It would also look lifeless and frizzy. But with one application of this, my hair transforms to the best texture it has ever been — soft, smooth, shiny, conditioned and nourished. I remember not being able to stop myself from playing with my hair after the first use! :)
Since the main ingredient is keratin protein to help repair damaged hair, I'm not surprised to see that my split ends are also looking better. The key of using any hair product with keratin, though, is to use it sparingly. I normally apply just 3-4 spritz and that's already more than enough. I also only use it a couple times a week. Some people use it every day and I find that a little overkill. Too much and your hair can become brittle over time.
The best thing about this product for me is it completely eliminates static in my hair! I've been fighting with static cling throughout the Winter. I have tried hair combs/brushes and hair products that promise to get rid of the static but nothing really worked. This It's a 10 took care of it all — no more static, no more frizz, just soft, healthy-looking hair! :)
I'm so glad to have found this miracle product (I do feel like I'm the last person on earth to have tried it!). If you style your hair often like I do, this is a must-try product for you. Not only does it act as a heat protectant, it will also keep your hair in optimal condition over time. I don't find it to weigh my hair down or make it feel greasy/oily in anyway (even on the “second day hair”). It's truly a wonderful product and I strongly recommend it. :)