Blog Series

What interests you?


In-depth product reviews

Tool Thursday

All about beauty tools. Delivered every Thursday!


Five favorite items of the month
March 2017 Favorites

March 2017 Favorites

My favorites this month include new items and some old loves that I rediscovered from my stash. I love the excitement of trying new products but once in a while, it is comforting to go back…

February 2017 Favorites

February 2017 Favorites

My favorites this month are mostly skincare products as I’ve been paying more attention to what I put on my face. All the items featured in this post have been tried-and-true to work on my sensitive,…

Makeup Minis

Reviews of sample/travel-sized products

On My Radar

Curated selections of new items. Delivered monthly!

Beauty Influencer's Sunday Column

Beauty-related discussion by selected beauty influencers


Deals/discounts you can't miss!


Everything blog-related

HelloJaa 2014 Round-Up

Hello Everyone! We’ve made it to the last day of 2014! I’d like to take this opportunity to thank every one of you for your kind support and encouragement throughout the year. Without your readership,…

Announcement, Life, and Miscellany

Announcement, my everyday life, and miscellaneous stuff


Monthly reviews of subscription bags

The 3B Box Review

If you (1) love Asian makeup and skincare brands, (2) are crazy about mini-sized products, and (3) like the idea of subscription boxes, then you might be interested in what I am about to share with…


Quality prizes for HelloJaa fans!

2nd Blog Birthday Giveaway!

Hello everyone! I have good news for you today. I’m running a giveaway to celebrate my second blog birthday! HelloJaa turned 2 on July 31st but I’ve been so busy that I totally forgot about it!…

Currently Lovin'

Items I'm loving at the moment!

First Impression

Product reviews based upon first impression

Event & Workshop

Events and workshops totally worth participating!

Local Finds

Reviews of beauty items purchased locally


All things photography-related

Current Favorite Combos

Favorite makeup combinations I'm wearing right now