Dior Addict It-Lash Mascara

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I started using the new Dior Addict It-Lash mascara exactly a month ago. I even brought them to Thailand with me to see if the formula could withstand extreme heat and humidity. I normally do not wear colored mascara but something about these just lured me in; the fun and colorful promo images, perhaps? Read on for review and swatches of all 4 colors! :D

Dior Addict It-Lash Mascara

Dior Addict It-Lash Mascara

A short note before we begin.
Going through my blog archive, I realized that I have only reviewed one mascara! I suppose there’s a reason for that: I am ashamed of my lashes, period. Haha! Seriously, I feel like I am not a good candidate to review lash products because my lashes are short, sparse, straight, and really thin. Even with the best mascara in the world, it’s not going to make much difference for me! But I’m going to review these anyway. If anything, you will at least get to see how they look on (thin) black lashes. :)

Dior Addict It-Lash Mascara

Dior Addict It-Lash Mascara

Now that we have understood each other, let’s dive right in!

The new line-up of the Dior Addict It-Lash mascara features 4 color options:

  • It-Black – a jet black
  • It-Blue – an electric blue
  • It-Purple – a deep purple
  • It-Pink – a hot pink, supposedly, however, it shows up more on the red side on me

Each shade comes in an identical packaging — a black, glossy, squared tube with an iconic Dior Addict round silver knob at the top of the cap. The only way to identify each color is to go by the colored sticker at the bottom of the tube (a little painful if you have more than one color; try storing them upright so you can spot the desired shade right away).

The applicator reminds me a lot of Benefit’s They’re Real and Maybelline’s The Rocket. The entire wand, including the rounded tip, is covered with firm (but not inflexible) and spiky bristles, making application in the hard-to-reach inner and outer corner lashes as well as bottom lashes a breeze. I prefer super spiky brushes like this because they help separate and declump lashes as you apply.

Dior Addict It-Lash Mascara

Dior Addict It-Lash Mascara

The formula is a little on the wet side but it dries quickly. It is not waterproof but from my experience in Thailand, none of the 4 colors smudged/smeared/transferred on me, which was really surprising! I believe they owe it to the “unique latex gel polymer” technology (like everyone is supposed to know what that is, so technical, haha!) where once the formula dries, it becomes insoluble. The claim is probably true or I would have witnessed raccoon eyes! The staying power is out of the world crazy, as I did not see any signs of fading at all until I removed it at the end of day/night. I’m impressed! :)

And speaking of removing, these come off easily with any eye makeup remover! :)

However, as good as it sounds, I have to say that the formula does clump as you layer. It also makes lashes feel slightly crunchy and if you happen to have thin lashes like mine, these are going to weigh them down, so they are less than ideal at keeping the curl. Another thing worth mentioning is I think the formula does lengthen lashes but not necessarily volumize. You may notice your lashes becoming thicker but it’s nothing spectacular in my opinion.

In terms of colors, I kid you not, they are absolutely stunning and extremely vibrant! As you will see in the photos down below. My natural lashes are complete black and for these colors to come through this strong, the pigments have to be opaque, and really saturated. I actually really like the effect each color has on my eyes; for example, It-Blue really brightens up the white of the eye, making me look awake; It-Purple is deep and more subtle, alluring and a little mysterious (my favorite!); It-Pink is probably my least favorite because it comes out more of a red than pink on me and I’m not sure I like the effect!; and It-Black is just well, black, nothing special. :)

I love the high intensity of the It-Blue and It-Pink and I’d wear them alone for any occasion, but if you find them a little too over the top, try applying just on the tip of the lashes for a subtler effect! :)

Dior Addict It-Lash Mascara

Dior Addict It-Lash Mascara

Wearing Dior Addict It-Lash Mascara; top: It-Black (L) and It-Purple (R); bottom: It-Blue (L) and It-Pink (R)

Wearing Dior Addict It-Lash Mascara; top: It-Black (L) and It-Purple (R); bottom: It-Blue (L) and It-Pink (R)

It-Black

Dior Addict It-Lash Mascara in It-Black

Dior Addict It-Lash Mascara in It-Black

Dior Addict It-Lash Mascara in It-Black

Dior Addict It-Lash Mascara in It-Black

Wearing Dior Addict It-Lash Mascara in It-Black

Wearing Dior Addict It-Lash Mascara in It-Black

It-Blue

Dior Addict It-Lash Mascara in It-Blue

Dior Addict It-Lash Mascara in It-Blue

Dior Addict It-Lash Mascara in It-Blue

Dior Addict It-Lash Mascara in It-Blue

Wearing Dior Addict It-Lash Mascara in It-Blue

Wearing Dior Addict It-Lash Mascara in It-Blue

It-Purple

Dior Addict It-Lash Mascara in It-Purple

Dior Addict It-Lash Mascara in It-Purple

Dior Addict It-Lash Mascara in It-Purple

Dior Addict It-Lash Mascara in It-Purple

Wearing Dior Addict It-Lash Mascara in It-Purple

Wearing Dior Addict It-Lash Mascara in It-Purple

It-Pink

Dior Addict It-Lash Mascara in It-Pink

Dior Addict It-Lash Mascara in It-Pink

Dior Addict It-Lash Mascara in It-Pink

Dior Addict It-Lash Mascara in It-Pink

Wearing Dior Addict It-Lash Mascara in It-Pink

Wearing Dior Addict It-Lash Mascara in It-Pink

Overall, I am satisfied with the new Dior It-Lash mascara! They offer a pop of fun color to your eye without too much effort. I wish the formula wouldn’t weigh my lashes down so much and that it would keep my curl better but that could just be my own lash problem. If you are blessed with thick and full set of lashes, I really think these will look amazing on you! The color would show up so much stronger and I can only imagine how striking the effect would be! :)

Are you planning to purchase these mascara? What color are you interested to try most? If you have used them, what are your thoughts?

BUY ▶ US$26 | SephoraNordstromSaksDior

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39 Comments

  • Reply June 28, 2014

    Carolyn

    Jaa, this is such a thorough and helpful review! :) I’m really excited to read that this formula completely withstood the heat and humidity (great news for me since most mascaras tend to smudge on me). I do wish that it held a curl better and volumized more though. However, It-Blue is really calling my name! I LOVE that these are actually visible; I’ve tried purple and blue colored mascaras in the past but they’ve all been more subtle. It-Blue and It-Purple look stunning on you!

    • Reply June 30, 2014

      Jaa

      Hey Carolyn!

      Thank you! :) I really love the blue and purple on me as well! Which colored mascara have you tried in the past?

      • Reply July 1, 2014

        Carolyn

        Hi Jaa! I’ve tried Chanel’s Le Volume in blue and purple, L’Oreal and Cover Girl in navy, and they were all pretty subtle. Therefore, I love the color of It-Blue!

  • Reply June 28, 2014

    brenda

    Hi Jaa! Love the review (as always!) Try the Pupa Vamp mascara, I absolutely love it, it doesn’t clump and gives me long beautiful lashes…

    • Reply June 30, 2014

      Jaa

      Hi Brenda!

      Thank you (as always!) I know the Pupa brand but I’ve never tried anything from them. Maybe I’ll start with the Vamp mascara! Thank you for the rec! <3

  • Reply June 28, 2014

    Rachelle

    Totally did not expect these coloured mascaras to be so pigmented!! I mean wow!! The colours show up on your lashes really well!!! I have hope, haha.. I think I’ll cave in to this too…

    • Reply June 30, 2014

      Jaa

      I was surprised, too! What color are you thinking? Let me guess — PINK! :D

  • Reply June 28, 2014

    Shari

    Jaaa!! The purple one is my fave on you!! :)

  • Reply June 28, 2014

    Divya

    Such AMAZING shots Jaa!! I totally get that you LOVE to take pictures! Totally takes me attention away from the product! :-) You should actually have just a picture blog sweetheart! you’ll be an instant hit!! :D

    • Reply June 30, 2014

      Jaa

      Hey Divya!

      Eh… I don’t know if that’s a good thing (taking away your attention from the product)! LOL!

      I’ve been thinking long and hard about a picture blog! I probably should give it a try. ;)

  • Reply June 29, 2014

    Erin

    I think I like the blue best of you but all the photo’s are amazing!

    • Reply June 30, 2014

      Jaa

      Thanks, Erin! I think It-Blue would look stunning on anyone! :)

  • Reply June 29, 2014

    GlossBerry

    As much as I love those extreme close-ups, the mascara is a bit spooky :) however, much, much more pigmented than I expected! Glad you liked it :)

    • Reply June 30, 2014

      Jaa

      Oopss! Sorry! ^_^

  • Reply June 29, 2014

    Kiss & Make-up

    Those close-ups are gorgeous! But I don’t think I’ll ever fall for the colored mascara trend. Now that pink IT-liner however, that one I do like! :-)

    • Reply June 30, 2014

      Jaa

      Hey Melissa!

      I was looking at those It-Liners as well but did not take the plunge since I already have quite a few hot pink liquid liners. I’d love to read your review if you decide to buy it! :)

      • Reply July 1, 2014

        Kiss & Make-up

        I’m going to be at the airport tomorrow. So smack in the middle of all that duty free temptation! We’ll see what happens… :-)

  • Reply June 29, 2014

    fiona furtado

    Such lovely clicks…purple and blue look the best on you Jaa

    • Reply June 30, 2014

      Jaa

      Thank you, Fiona! It-Blue and It-Purple are my two favorites! :)

  • Reply June 29, 2014

    Sylirael

    JAA! YOUR PHOTOS! STOP IT!! :-D Too awesome, LOL.

    I *so* wish I had able to find the pink one for my sister :-( And maybe the purple one for me…Sold out in three freaking countries!

    I think they all look great on you – the colours are super vibrant!

    • Reply June 30, 2014

      Jaa

      Haha super close-up I like!!! :D :D

      Sold out in 3 countries?! Are you serious? They are still available here, have you looked? ;D

      I can pick them up for you, if you like? :)

      • Reply July 6, 2014

        Sylirael

        Whoops, just saw this!

        Turns out she managed to get a hold of one here, phew! Thank you so much for the offer though – in fact, there’s something you could help me with… I’ll email you!

        • Reply July 6, 2014

          Jaa

          Got your email and replied! ;D

  • Reply June 30, 2014

    Hannah

    Oh wow, these look really pigmented. So many coloured mascaras end up disappearing on black lashes! Thank you for the super thorough review and clear photos of how the mascara worked on you :)

    • Reply June 30, 2014

      Jaa

      My pleasure, Hannah!

      I did not expect the colors to show up this vibrant on my lashes! I’m really impressed! :)

      Do you wear colored mascara often?

  • Reply June 30, 2014

    Smita

    I tried these in Singapore last month…they held pretty well on my almost full lashes but I wasn’t overly impressed as such…colored mascaras probably not fr me ;)

    • Reply June 30, 2014

      Jaa

      Hey Smita!

      What don’t you like about them? For me, I wish the formula held a curl better and weren’t so heavy! :(

  • Reply June 30, 2014

    Dee

    Yowza! These are truly coloured mascaras :) thanks for the detailed review Jaa! The blue one looks super fun and you can probably carry any of them off!! HowDoesDeeDoIt

    • Reply June 30, 2014

      Jaa

      Yay! Thanks so much, Dee, for stopping by and commenting! <3

  • Reply June 30, 2014

    Natasja

    The swatches are absolutely gorgeous and I love each color on you! Though I would not (regularly) wear other colors than black I do love seeing them.. and they look great on you!

    • Reply June 30, 2014

      Jaa

      Thank you, Natasja! I don’t wear colored mascara often, either! But I’ve been wearing these non-stop for the last month. They are a quick way to spice up eye makeup look without having to do much else! :)

      Thanks for stopping by! <3

  • Reply July 1, 2014

    Krithi

    If i ever buy these color mascaras ,I would blame it on you :)
    these pictures are really really pretty and now im looking fwd to buy these either blue or purple
    thanks for the review

    • Reply July 2, 2014

      Jaa

      Haha it’s alright, I’ll take the blame! ;D

      Thanks for stopping by, Krithi!! <3

  • Reply July 6, 2014

    Sara@colormeloud

    Hi Jaa,
    there is really nothing to be ashamed of your lashes, these look lovely on you and as usual great shots, stunning photos. I got the purple one (who would have thought? :-P But now I am considering the pink one too.

    • Reply July 6, 2014

      Jaa

      Aww thanks, Sara! :) I’m staring to like the pink one more the more I use it, so I say go for it! ;D

  • I kind of LOVE the blue and pink on you! They are REALLY pigmented! Usually colored mascara is so subtle you have to be right in someone’s face for them to see it! These are pretty amazing. Calvin Klein also makes a stunningly pigmented blue mascara that someone I follow on Instagram raves about. I’ve seen her wearing it and it’s striking! Blue mascara is one of the most fun things ever!

    • Reply July 7, 2014

      Jaa

      Agreed! :D I’ll check out the CK one next time I’m at Ulta! Do you wear colored mascara often?

      • I almost never do but only b/c I forget to, lol! I do own a really beautiful cornflower blue one from Maybelline – maybe I’ll break it out tomorrow! :)

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