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The first thing I noticed after my trip back from Thailand is that my skin has become tanned. And parched! The tanned part I can live with but the parched? I'm not so happy about! It's a little too late to realize that I may have spent way too much time out in the sun. I mean, you can't really blame me. I hadn't seen a full sun in 8 months! On the first sunny day after I arrived, I felt like a kid in a candy store without a roof and a broken A/C. Haha!
I know I should have applied more sunscreen, should have worn hat and scarf, should have tried to stay indoor, but the excitement of being in Thailand and in the sun was just so much that I became careless about my skin. Now that my reckless behavior has taken its toll on me, what do I do? I pray! I pray that my skin will revert back to its normal state soon! And together with praying, I've been pampering myself with a plethora of skincare products at night and using a foundation that promises to add moisture back to my skin during the day.
Koh Gen Do Maifanshi Moisture Foundation is a cream foundation formulated “with a perfect ratio of 60% water, 30% highly refined oils and 10% powder“. The encapsulated water is supposed to slowly release water (along with powder) throughout the day to keep the skin moist and fresh until you remove it. I was a little skeptical about it in the beginning but after having used it religiously since my first day back in the States, I have to admit that it actually does what it says. It really does keep your skin hydrated throughout the day.
The shade that I have is 113 which is the perfect match for me. It's a medium shade with strong yellow undertones that I think would suit Asian skin very well. The product is packaged in a plain red and black lightweight squeeze tube with a super fine and tapered opening. Simple, functional, and practical — perfect for travel, too!
I also appreciate that the product is paraben and fragrance-free. And did you know that Koh Gen Do doesn't test on animals? :)
The texture reminds me of a thick tinted moisturizer rather than a liquid foundation. It is thick but it spreads out really well with fingers or foundation brush. I use both application methods interchangeably and did not find that it makes much difference. I'd stay clear of the sponge, though, as it can soak up too much of the product.
I have the Aqua Foundation as well and find the coverage of the Moisture Foundation to be superior. It seems to cover more but keep in mind that the Moisture Foundation is not a full coverage foundation by any means. It is rather sheer but can be layered (and layered, and layered) to medium without looking unnatural. It has a barely-there feel on the skin but is not completely weightless. I'd describe the initial finish to be slightly matte and will become dewy over time.
It evens out my skin reasonably well. The appearance of pores and redness appears diffused. I like that it doesn't feel mask-like; I can still see the texture of my skin underneath. The discolorations will not be completely diminished even after layering so you will still need a concealer. My skin simply looks smoother overall, but most importantly, still looks like skin.
The formula has no oil-controlling property so it may suit dry to normal skin better. I have not experienced oxidization of the shade, nor any types of skin irritation so far. It is also exceptionally long-lasting as my makeup seems to look just as fresh as when it's first applied, albeit the slight dewiness in the T-zone area at day's end.
Now comes the not-so-great part of the product. The price! This tiny tube contains only 0.71 oz / 20 g of product and will set you back $62. It is the most expensive foundation I have ever used. With daily use, I don't know how long the tube is going to last but the good thing is, I only need a small pea-sized amount each time (more than plenty) to cover my entire face. I also try to apply with fingers to avoid wasting any product!
If you have patience, you can wait until they are on sale again on Hautelook, although I purchased mine during the 20% off site-wide sale at Beauty.com a couple of months ago. Will I repurchase, oh definitely! But the thought of paying full price for it is a scary thought (LOL!) so here's to hoping that my tube will run out when there's a sale going on somewhere!
Have you tried any Koh Gen Do products? What's the most expensive foundation you have ever tried? Did you find it worthy of the price?