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What a catchy name for a new foundation from Too Faced! I've been wearing Born This Way for about 2 weeks now and I have to say I do like almost everything about it except one thing, one pretty major thing actually. If you're ready to find out what it is, then keep reading! :)
Shown here is a deluxe sample which comes in a round, plastic bottle with a pump dispenser. The full-size bottle is much, much more elegant with a frosted glass wall and gold lettering. At least I'm happy that Too Faced didn't skimp on the pump mechanism! I love foundation that has a pump because it makes everything so much easier to use and not to mention much more hygienic.
Born This Way is oil-free, scent-free, and contains a potent combination of:
- coconut water to replenish moisture
- alpine rose to brighten and boost the skin's elasticity
- hyaluronic acid to promote smooth and youthful-looking skin
As you can probably guess, this is one very hydrating foundation and you can actually feel it the moment it is applied on the skin! It never clings on to dry spots on my cheeks. I have a feeling that anyone who has dry skin will really like it!
I have with me a Light Beige shade which is customized for light or medium skin with neutral-to-golden undertones. Once blended, the shade match is almost spot on with my current skin as seen below. The formula does oxidize to almost a shade darker after application so do keep this in mind when you're shopping. Let it sit on the skin for a minute or so to let it adjust to its true shade.
Consistency-wise, it's a thick liquid meaning it will not run down the back of your hand when you angle your arm. It is full of pigment and one small pump is usually plenty to cover my entire face. It covers redness and deep acne scars so well. Truly a great formula to use if you have pitted skin in my opinion, due to its thicker texture. It glides on and blends beautifully while providing a medium coverage that is buildable to full (which I only do on problem spots to prevent my whole face from looking thick and cakey). One layer leaves my face nice, smooth, and natural-looking with a soft matte finish.
In the photo below, I applied only one layer of Born This Way on the right (After) side and I think it does an amazing job at evening out my skin tone and smoothing my skin's texture. Notice the chin area on the left (Before) which is full of deep acne scars, and on the right (After), they are almost perfectly covered. I am super impressed with the coverage of this foundation!
It also diffuses redness and large pores on my nose really well. It has a tendency to fall into fine lines during application but blending it out gently with a small fluffy brush easily takes care of it.
My preferred application method is a damp Beautyblender followed by gentle pressing with my fingertips! I find that I get the best coverage and most skin-like finish this way. :)
Now about the major setback I was talking about. This foundation applies and looks so flawlessly initially but on my combination with oily T-zone skin, it doesn't seem to have any effect on oil control at all! A few hours post application, my whole face is dewy, and by lunch time, it's full-on shiny. Blotting is an absolute must for me when I wear this foundation. It keeps on getting shiny throughout the day, too, so be prepared to blot or touch up a few times if you have similar skin like I do! I also notice a slight coverage breakdown on my T-zone at the end of the day where my pores become much more visible again. The rest of my face still looks pretty intact, though.
For me, I love and prefer wearing Born This Way as a night foundation since it seems to hold up better when the temperature is slightly cooler and my face doesn't get oily easily!
If you have rather dry skin, or if oil-control isn't a high priority on your list when it comes to foundation, then by all means, please do give it a try! I think you will benefit greatly from the moisturizing ingredients and high coverage! :)