Benefit Fakeup was an impulse purchase for me on the day it was launched on HSN. I wasn't going to buy it but there was a major sale going on at the time and I thought, well, why not. Turns out it's the one concealer I don't think I'd ever want to live without!
As with all Benefit products, Fakeup comes in a fancy-schmancy tube! It's essentially a metallic silver chrome tube that looks very much like a lipstick tube. It has pink swirl accents printed all around the cap. The packaging design is typical of Benefit that we've all come to expect – playful and quirky! Using the product is easy, simply remove the cap, twist the bottom and there you have it, a stick concealer ready to use. It is small in size, very lightweight, and the cap snaps close tightly so it's a travel-friendly item you can toss in your makeup bag.
Fakeup is not your typical stick concealer, though. It is rather unique in the sense that it combines the rich pigment of a medium coverage concealer with a moisturizing property of an emollient to deliver extreme hydration to the skin. In the photo below, you will understand better how it is accomplished. The inner core is the opaque creamy concealer while the outer core, or the translucent, off-white “hydrating ring” is the emollient part. The ring contains vitamin E and apple seed extracts to help plump and refresh tired skin.
Marketed as a crease-control under eye concealer and it's a really good one at that from my experience! In all honesty, I don't have a lot of dark circles to begin with but I still like to dab a little bit of concealer in a triangle shape from my under eye area down to the side of my nose to brighten up my complexion on a daily basis. Fakeup does a really good job at that. It brightens and also hydrates. The application feels unbelievably silky smooth. It's one of the first things I noticed about this concealer — its ability to glide on tug-free. The skin around the eye is so sensitive, it's where premature wrinkles start to form so anything that goes in this area has to be applied with the least force. Fakeup actually gets me excited about using a concealer on a regular basis again. I am honestly addicted to the feeling of this concealer gliding on my skin in the morning. It's almost like applying something very jelly-silicony on the skin but it doesn't feel heavy at all. My face becomes instantly more awake, and alive, and fine lines become so much less noticeable.
The texture of the concealer is very soft and melts right into the skin as soon as you start blending. I like to apply it straight from the tube and then blend lightly with my ring finger. You can also use a small concealer brush as well for a more precise application. I don't find it necessary to “pre-warm” the product since the formula is already creamy and blendable as it is. As an under eye concealer, I find it best to apply on bare but well-moisturized skin before any makeup as it seems to plump my skin better that way. One swipe is more than enough for me but if you have severe dark circles, you may need to layer it a bit. It is definitely a medium to full coverage concealer as you will see in the swatches below that you do get pretty much almost the exact opacity from one and two swipes. Good thing is, it layers well without looking cakey or streaky.
The finish is dewy (but not sticky) and will require extra time for it to set. I normally just wait for a few minutes then follow with a setting powder. The powder will help mattify the dewy effect and also make sure there won't be any migrating throughout the day.
The longevity, however, isn't as impressive. I do get about a good 3-4 hours before it starts to fade. However, it remains crease-free throughout the day and the good thing is when it fades, my skin doesn't feel dry or patchy, unlike many concealers I've used in the past that tend to leave my skin flaky and dry.
I like to use Fakeup to cover up redness around my nose and on my chin as well and let me tell you, it works wonderfully for this purpose as well. The skin around my nose is usually very red and very dry so I have always needed a concealer that's both opaque and moisturizing to completely cover it while keeping the skin moisturized and Fakeup does deliver just that. I just really couldn't be happier and more thankful to Benefit for providing a product I've long been searching for!
I have tried using Fakeup to conceal blemishes, too, but it doesn't work quite well in that area since it has quite a lot of slip. To cover blemishes you need something a little less creamy and something that would not slide around too much. Fakeup was not made for blemishes anyway but I just thought I'd let you know what else I have tried to use it for. It does a very decent job at covering red spots left behind by pimples, though, so if you have active blemishes, you may need a more heavy-duty concealer than Fakeup.
As mentioned above, I do not have a major under eye darkness so I can't really confirm if it's good for covering dark circles. However, you can use Fakeup as a primer to provide hydration under your normal concealer or use it over a corrector for a second skin finish.
It is a shame that Benefit only makes Fakeup available in only three shades: 01 Light, 02 Medium, and 03 Dark. While 02 Medium matches my NC30 skin flawlessly, I know for a fact that a lot of people will not find a shade that matches them. Mixing the two shades together may sound like a solution but that also means more hassle. So, here's to hoping that you will find the perfect shade for you! Because, trust me, you will really like how Fakeup performs on your skin. :)