Not sure if you have heard but Fresh has recently released a new color to their Sugar Tinted Lip Treatment line called Ruby! At first it was exclusive to Sephora's VIB Rouge members only but it is now available for purchase to anyone. I thought it's time to do a proper review then!
Ruby comes in the same packaging as the other Sugar Tinted Lip Treatments — a colored tube with a screw on cap. It also has the same sweet and refreshing lemony scent, the same soft and buttery formula, and the same short staying power of about 2-3 hours.
On Sephora website, the casing of Ruby appears to be a deep, dark red, and the lip balm itself is also red with shimmer. It looks so beautiful online and in my mind I imagined it to be a nicely pigmented deep ruby red with lots of gold shimmer.
However, Ruby in person is nothing like what you see online. The casing is more of a plummy pink and the lip balm itself is not as deep red. At least the shimmer is gold, just like I imagined, but it's very, very subtle that once you apply on the lips, you can't tell there is shimmer at all.
Another thing that disappointed me is the pigmentation. See, I am so head over heels in love with Tulip — a nice pigmented pink that applies evenly and smoothly. I expected Ruby to have the same level of good pigmentation and application but I was again disappointed by the subpar quality of both features.
Ruby is very very sheer. It is basically the exact same color of my natural lips. It's a true MLBB shade for me. But I wasn't looking for a MLBB shade. I was looking for a ruby red, a “shimmery rouge tint” described on the website. :(
Ruby isn't very buildable, either. The balmy texture moves so much that it's almost impossible to build the coverage. I also find the application to be streaky and blotchy. It doesn't apply as evenly as Tulip at all.
Ruby is unfortunately a let down for me. But that could be because of my own natural lip color. I have yet to see swatches of it on paler lips, so I have no comment whether it will show up a truer, brighter red or not. While the formula provides a nice balmy feel that you can always expect from the brand's lip treatments, the poor pigmentation and mediocre consistency make it difficult to achieve a smooth and even distribution of color across the lips.
Well, here's to hoping that the next shade will be better! Have you tried Ruby? Does it perform better on your lips?