Koh Gen Do Maifanshi Moisture Foundation Review & Swatches

The first thing I noticed after my trip back from Thailand is that my skin has become tanned. And parched! The tanned part I can live with but the parched? I'm not so happy about! It's a little too late to realize that I may have spent way too much time out in the sun. I mean, you can't really blame me. I hadn't seen a full sun in 8 months! On the first sunny day after I arrived, I felt like a kid in a candy store without a roof and a broken A/C. Haha!

I know I should have applied more sunscreen, should have worn hat and scarf, should have tried to stay indoor, but the excitement of being in Thailand and in the sun was just so much that I became careless about my skin. Now that my reckless behavior has taken its toll on me, what do I do? I pray! I pray that my skin will revert back to its normal state soon! And together with praying, I've been pampering myself with a plethora of skincare products at night and using a foundation that promises to add moisture back to my skin during the day.

Koh Gen Do Maifanshi Moisture Foundation
Koh Gen Do Maifanshi Moisture Foundation

Koh Gen Do Maifanshi Moisture Foundation is a cream foundation formulated “with a perfect ratio of 60% water, 30% highly refined oils and 10% powder“. The encapsulated water is supposed to slowly release water (along with powder) throughout the day to keep the skin moist and fresh until you remove it. I was a little skeptical about it in the beginning but after having used it religiously since my first day back in the States, I have to admit that it actually does what it says. It really does keep your skin hydrated throughout the day.

Koh Gen Do Maifanshi Moisture Foundation
Koh Gen Do Maifanshi Moisture Foundation

The shade that I have is 113 which is the perfect match for me. It's a medium shade with strong yellow undertones that I think would suit Asian skin very well. The product is packaged in a plain red and black lightweight squeeze tube with a super fine and tapered opening. Simple, functional, and practical — perfect for travel, too!

I also appreciate that the product is paraben and fragrance-free. And did you know that Koh Gen Do doesn't test on animals? :)

Koh Gen Do Maifanshi Moisture Foundation
Koh Gen Do Maifanshi Moisture Foundation

The texture reminds me of a thick tinted moisturizer rather than a liquid foundation. It is thick but it spreads out really well with fingers or foundation brush. I use both application methods interchangeably and did not find that it makes much difference. I'd stay clear of the sponge, though, as it can soak up too much of the product.

I have the Aqua Foundation as well and find the coverage of the Moisture Foundation to be superior. It seems to cover more but keep in mind that the Moisture Foundation is not a full coverage foundation by any means. It is rather sheer but can be layered (and layered, and layered) to medium without looking unnatural. It has a barely-there feel on the skin but is not completely weightless. I'd describe the initial finish to be slightly matte and will become dewy over time.

Koh Gen Do Maifanshi Moisture Foundation
Koh Gen Do Maifanshi Moisture Foundation
Koh Gen Do Maifanshi Moisture Foundation
Koh Gen Do Maifanshi Moisture Foundation

It evens out my skin reasonably well. The appearance of pores and redness appears diffused. I like that it doesn't feel mask-like; I can still see the texture of my skin underneath. The discolorations will not be completely diminished even after layering so you will still need a concealer. My skin simply looks smoother overall, but most importantly, still looks like skin.

The formula has no oil-controlling property so it may suit dry to normal skin better. I have not experienced oxidization of the shade, nor any types of skin irritation so far. It is also exceptionally long-lasting as my makeup seems to look just as fresh as when it's first applied, albeit the slight dewiness in the T-zone area at day's end.

Koh Gen Do Maifanshi Moisture Foundation in 113 unblended (L) and blended (R)
Koh Gen Do Maifanshi Moisture Foundation in 113 unblended (L) and blended (R)
Wearing Koh Gen Do Maifanshi Moisture Foundation in 113 (R)
Wearing Koh Gen Do Maifanshi Moisture Foundation in 113 (R)

Now comes the not-so-great part of the product. The price! This tiny tube contains only 0.71 oz / 20 g of product and will set you back $62. It is the most expensive foundation I have ever used. With daily use, I don't know how long the tube is going to last but the good thing is, I only need a small pea-sized amount each time (more than plenty) to cover my entire face. I also try to apply with fingers to avoid wasting any product!

If you have patience, you can wait until they are on sale again on Hautelook, although I purchased mine during the 20% off site-wide sale at Beauty.com a couple of months ago. Will I repurchase, oh definitely! But the thought of paying full price for it is a scary thought (LOL!) so here's to hoping that my tube will run out when there's a sale going on somewhere!

Have you tried any Koh Gen Do products? What's the most expensive foundation you have ever tried? Did you find it worthy of the price?


US$62 at SephoraBeauty.comKoh Gen Do




  • แนะนำคลีนซิ่งแบบน้ำค่ะ ใช้ดีน้าา ซื้อที่ญี่ปุ่นราคาเบากว่า อิอิ

    • Cleansing Spa Water ใช่มั้ย พี่ใช้อยู่จ้า ใช้มานานแล้วไม่เคยเปลี่ยนใจ อิอิ ดีจริง ๆ เนอะ เช็ดเกลี้ยง แถมไม่ทำให้ผิวแห้งด้วย!

  • Does this sound like a dreamy foundation to you? Just me then! I have been itching to try the Koh Gen Do cleansing water for so long! Now this foundation goes up on the wishlist! Looks amazing on you.. although I’ll say it again! Your skin ain’t qualified for reviewing foundations! Its perfect! :P:D

    • Oh I’d try the Cleansing Spa Water first!! It’s the greatest thing trust me!! :D I bought a bunch of small bottles during Hautelook sale that will last me a while.

      Same goes to you! You shouldn’t be doing a review on foundation, either! ;D

  • Eek, that IS expensive yes! I knew it couldn’t be all positive, lol :-) This foundation really looks fantastic on you, your skin looks great. And your pictures are always so artistic, love it.

  • HOLY SHIATSU! That is the best foundation I’ve seen on you to date. I can’t detect it at all. it just looks like the best version of your skin. I wonder if they have something fair enough for the likes of the “Ghost Contingent”.

    • LOL Erin!

      001 is actually quite ivory light! If your skin is not oily, I think you should give this one a try! :)

  • I have been curious about the brand for a long time, but as you said the price is really just a turn off. I have a oily/combo skin so I guess this one would not suit my skin anyway, but I do like the idea of moisturizer foundation.

    • Hey Anu, I have a feeling this will suit dry to normal skin better. Oily may find it a little too dewy! :)

      Thanks for stopping by! <3

  • Jaa, you look flawless! I’m so jealous that you have nothing to cover though, so it’s hard to tell just what a foundation’s coverage is like on you ;). I actually purchased this awhile back but had to return it as it did not hold up well on my oily skin.

    • Thank you, Carolyn! I’m starting to think that it might be due to the lighting setup! I just moved things around a little bit when I took this photo! Trust me, I do not have good skin!! LOL.

      I can see why you had to return it, the formula doesn’t control oil very well imo, so I think it’s better for dry/normal skin. :)


    Ok, well, you know of my love for natural, lightweight foundations…probably no need to reiter-HNNNGH!!!

    Sorry, sorry…I make strange noises when I like the look of something this much…

  • i LOVE this and the aqua foundation. they’re my favorites. SO good. I have used mine for 2 winters and I haven’t run out. but then again like you said, you don’t have to use much AND it isn’t like i manage to wear makeup everyday lol

    • Same here, Joyce! In fact, I’ve been wearing this and the Aqua foundation almost exclusively this Summer! They are so light and natural! :)

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