Maybelline Color Tattoo 24hr Cream Gel Shadow Review & Swatches

I honestly believe these Color Tattoo 24hr Shadows are the best drugstore cream shadows on the market. At a more economical price point than high-end brands, you can easily collect a few (or more) without breaking the bank.

I picked up a total 10 colors so far, a couple of them are limited editions. I'm not sure if you can still buy them but definitely look around. The colors I'm reviewing today include:

  • 10 Fierce & Tangy
  • 15 Audacious Asphalt
  • 20 Waves of White
  • 25 Bad to the Bronze
  • 30 Pomegranate Punk
  • 35 Tough as Taupe
  • 45 Bold Gold
  • 45 Lavish Lavender (not sure why it's the same #45)
  • 55 Inked in Pink (METAL collection)
  • 70 Barely Branded (METAL collection)
Maybelline Color Tattoo 24hr Cream Gel Shadow
Maybelline Color Tattoo 24hr Cream Gel Shadow
Maybelline Color Tattoo 24hr Cream Gel Shadow
Maybelline Color Tattoo 24hr Cream Gel Shadow

These cream shadows are packed nicely in a heavy, sturdy glass jar with a screw-top black lid. Bottom is a clear glass so you can easily see the color inside (great for storage, too!). As with other cream shadows that come in a jar, try to keep the lid close as much as possible to protect the cream from becoming dry.

Maybelline Color Tattoo 24hr Cream Gel Shadow
Maybelline Color Tattoo 24hr Cream Gel Shadow

These shadows are thick in consistency and it can get a bit difficult to blend, so definitely apply a very thin layer at first and slowly build as needed. I have tried a few methods of application and found the combination of a fingertip and a small concealer brush worked the best. Heat from the fingertip helps “melt” the product and thus adds the creaminess to it, making it go on more smoothly. But from my experience, if I wasn't careful, using the fingertip alone usually created quite a mess, so I usually follow with a small concealer brush to shape and to create a more well-blended look. This technique is applicable to the thicker, darker shades such as Tough as Taupe and Pomegranate Punk. But if you are using lighter shades such as Waves of White, Bold Gold, Inked in Pink, or Lavish Lavender, a fingertip should be sufficient.

While these are easy to blend, they do dry down really quickly! So use a speedy hand if you plan to buff out the color. Once it's set, it doesn't budge. And the only way to take them off is with either makeup cleansing wipes or cleansing oils (save yourself from trying to use anything else, you will end up rubbing your delicate eyelid skin red!). Depending on the color, some are creamier than the others. The finish is either matte (Fierce & Tangy, Tough as Taupe), sparkly (Waves of White), or shimmery (Audacious Asphalt, Bad to the Bronze, Pomegranate Punk, Bold Gold, Lavish Lavender, Inked in Pink, Barely Branded).

The pigmentation and staying power are absolutely phenomenal. I can seriously get an all day wear without any noticeable creasing or fading and I have oily lids! Granted, I always use an eye primer underneath. In the beginning when I didn't use an eye primer base, I noticed a small creasing but nothing major that would make me stop using it.

55 Inked in Pink

Maybelline Color Tattoo METAL 24hr Cream Gel Shadow in 55 Inked in Pink
Maybelline Color Tattoo METAL 24hr Cream Gel Shadow in 55 Inked in Pink
Maybelline Color Tattoo METAL 24hr Cream Gel Shadow in 55 Inked in Pink
Maybelline Color Tattoo METAL 24hr Cream Gel Shadow in 55 Inked in Pink

20 Waves of White

Maybelline Color Tattoo 24hr Cream Gel Shadow in 20 Waves of White
Maybelline Color Tattoo 24hr Cream Gel Shadow in 20 Waves of White
Maybelline Color Tattoo 24hr Cream Gel Shadow in 20 Waves of White
Maybelline Color Tattoo 24hr Cream Gel Shadow in 20 Waves of White

10 Fierce & Tangy

Maybelline Color Tattoo 24hr Cream Gel Shadow in 10 Fierce & Tangy
Maybelline Color Tattoo 24hr Cream Gel Shadow in 10 Fierce & Tangy
Maybelline Color Tattoo 24hr Cream Gel Shadow in 10 Fierce & Tangy
Maybelline Color Tattoo 24hr Cream Gel Shadow in 10 Fierce & Tangy

70 Barely Branded

Maybelline Color Tattoo METAL 24hr Cream Gel Shadow in 70 Barely Branded
Maybelline Color Tattoo METAL 24hr Cream Gel Shadow in 70 Barely Branded
Maybelline Color Tattoo METAL 24hr Cream Gel Shadow in 70 Barely Branded
Maybelline Color Tattoo METAL 24hr Cream Gel Shadow in 70 Barely Branded

45 Bold Gold

Maybelline Color Tattoo 24hr Cream Gel Shadow in 45 Bold Gold
Maybelline Color Tattoo 24hr Cream Gel Shadow in 45 Bold Gold
Maybelline Color Tattoo 24hr Cream Gel Shadow in 45 Bold Gold
Maybelline Color Tattoo 24hr Cream Gel Shadow in 45 Bold Gold

35 Tough as Taupe

Maybelline Color Tattoo 24hr Cream Gel Shadow in 35 Tough as Taupe
Maybelline Color Tattoo 24hr Cream Gel Shadow in 35 Tough as Taupe
Maybelline Color Tattoo 24hr Cream Gel Shadow in 35 Tough as Taupe
Maybelline Color Tattoo 24hr Cream Gel Shadow in 35 Tough as Taupe

25 Bad to the Bronze

Maybelline Color Tattoo 24hr Cream Gel Shadow in 25 Bad to the Bronze
Maybelline Color Tattoo 24hr Cream Gel Shadow in 25 Bad to the Bronze
Maybelline Color Tattoo 24hr Cream Gel Shadow in 25 Bad to the Bronze
Maybelline Color Tattoo 24hr Cream Gel Shadow in 25 Bad to the Bronze

45 Lavish Lavender

Maybelline Color Tattoo 24hr Cream Gel Shadow in 45 Lavish Lavender
Maybelline Color Tattoo 24hr Cream Gel Shadow in 45 Lavish Lavender
Maybelline Color Tattoo 24hr Cream Gel Shadow in 45 Lavish Lavender
Maybelline Color Tattoo 24hr Cream Gel Shadow in 45 Lavish Lavender

30 Pomegranate Punk

Maybelline Color Tattoo 24hr Cream Gel Shadow in 30 Pomegranate Punk
Maybelline Color Tattoo 24hr Cream Gel Shadow in 30 Pomegranate Punk
Maybelline Color Tattoo 24hr Cream Gel Shadow in 30 Pomegranate Punk
Maybelline Color Tattoo 24hr Cream Gel Shadow in 30 Pomegranate Punk

15 Audacious Asphalt

Maybelline Color Tattoo 24hr Cream Gel Shadow in 15 Audacious Asphalt
Maybelline Color Tattoo 24hr Cream Gel Shadow in 15 Audacious Asphalt
Maybelline Color Tattoo 24hr Cream Gel Shadow in 15 Audacious Asphalt
Maybelline Color Tattoo 24hr Cream Gel Shadow in 15 Audacious Asphalt

These cream shadows are versatile and multi-purpose; you can use them as is by themselves as an all-over lid color or as bases for powder shadow on top. Personally, I like to put powder shadow on top since it gives a more put-together, diffused effect. If you want to add a little extra fun, try one of the brighter colors such as Tenacious Teal and Edgy Emerald (not shown in this review) as an eyeliner or on the lower lashline to add a pop of color!

Among the 10 in my possession, my least favorites have to be Tough as Taupe, Waves of White, and Fierce & Tangy since they are hard to blend and it takes a little bit of pulling and tugging to spread it out. However, Tough as Taupe is such a good versatile base for any power shadow on top! It amplifies the color so well. Waves of white is a good sparkly base if that's the look you're going for. As for Fierce & Tangy, I normally put some sort of light shimmery brown or gold on top to add an extra oomph.

Now, my favorites! Definitely Bad to the Bronze and Pomegranate Punk! These two can easily be worn alone and they give such a nice shimmery sheen of color on the lid. Wear lightly for daytime looks and add a touch bit more for dramatic night outs. They just look gorgeous on my brown eyes.

Maybelline Color Tattoo 24hr Cream Gel Shadow (swatched on NC30)v; L-R: 70 Barely Branded (METAL), 20 Waves of White, 55 Inked in Pink (METAL), 45 Lavish Lavender, and 30 Pomegranate Punk
Maybelline Color Tattoo 24hr Cream Gel Shadow (swatched on NC30); L-R: 70 Barely Branded (METAL), 20 Waves of White, 55 Inked in Pink (METAL), 45 Lavish Lavender, and 30 Pomegranate Punk
Maybelline Color Tattoo 24hr Cream Gel Shadow (swatched on NC30); L-R: 15 Audacious Asphalt, 25 Bad to the Bronze, 45 Bold Gold, 35 Tough as Taupe, and 10 Fierce & Tangy
Maybelline Color Tattoo 24hr Cream Gel Shadow (swatched on NC30); L-R: 15 Audacious Asphalt, 25 Bad to the Bronze, 45 Bold Gold, 35 Tough as Taupe, and 10 Fierce & Tangy

Overall, I think these Maybelline Color Tattoo cream eyeshadows are definite keepers! They are affordable, versatile, and very long-lasting. Plus, they come in so many fun shades and with varying finishes. Try a few colors that you think you will make the most out of and see how you like it. I won't be surprised if you will be wanting more! :)

Purchase

US$6 at Walmart ○ Ulta

At Maybelline counters

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