theBalm Put A Lid On It Eyelid Primer is not your typical eyeshadow primer – the consistency is different, the way it dries down is different, and when it's on your eyelids, it feels different, too. It takes a little bit of getting used to the texture and in fact, when I first started using it, I wasn't sure I liked it. A couple weeks later, it became one of my go-to eyeshadow primers of all time!
Shown above is the sample size I received from a subscription box (the full-size packaging looks exactly the same). It's a basic easy squeezy tube with a fine tip applicator that lets you control easily how much you dispense.
The best way to describe the consistency of this primer is to think of a lightweight, creamy gel. It spreads easily on the lid and will become slippery/emollient and you may dislike the feel of it at this point. The key is you have to wait till it's fully dry (about one minute) which you will know when the texture turns from light beige (with a lot of shine) to clear and finally sets to a weightless layer of transparent film.
I love how easy it is to smooth out this primer on my lids! Unlike most cream primer, this one feels incredibly gentle – literally no tugging or pulling on sensitive skin at all! After application, the skin on my lids feels much smoother and becomes slightly brightened, too, basically just turning into a good canvas for layering eye makeup! :)
I also noticed increased blendability of the shadows as well as the intensity and longevity. In the last photo you will witness right away that this primer helps bring out the true color of the otherwise pale shadow to its full opacity. The color becomes more vibrant and the staying power is extended without signs of fading or creasing throughout the wear. Pretty awesome stuff!
If you are like me who always wear eye primer before every shadow application, or feel that your current eye primer is not as lightweight or gentle as you wish it to be, perhaps it's time to try theBalm's Put A Lid On It! :) I've been using this little tube for the longest time and I still have plenty left (it's so emollient and spreadable you don't need more than a tiny small dot to cover the entire lid). There's no doubt there will be some full-size purchasing once I run out. I highly, highly recommend this product! In fact, I highly recommend theBalm makeup in general. They are all paraben and cruelty-free, and their prices are actually pretty reasonable. :)